What is Product Marketing? One common challenge I’ve run into talking with many other Product Marketers is that Product Marketing is really hard to define. For a role…
From Movie Sets to Enterprise Software, The Journey To Becoming a Product Marketer As a Product Marketer, Jodi Innerfield spends her days trying to understand what CIOs and Business Executives need to transform their business, but that…
3 Must-Have Skills for becoming a Great Product Marketer Over the past five years, Product Marketing has become an increasingly popular role at tech companies ranging from emerging startups to established tech titans….
How I landed a Product Marketing Job – A step by step process to finding and transitioning into a PMM job After 5.5 years as a management consultant I decided it was time for a change, and recently transitioned into a role as a Product…
