Acing The Interview: A Step-By-Step Process for Nailing Your Next Job Interview

Job interviews are exciting but nerve wracking experiences, and based on my conversations with friends and colleagues they are right up there with public speaking when it comes to things people are nervous about. Given the stakes as well as the nature of them it’s not hard to see why.

Over the years, I’ve been interviewed many times and have conducted many interviews. I’ve had (and conducted) great interviews and bad ones, and have actually come to enjoy the experience. To share what I have learned and to help others who are about to embark on their own job interview process I’ve developed a guide for how to prepare for an interview. This step by step guide is built off of the process that I’ve used to prepare for interviews over the years.


Step 1: Interview Objectives

First, let’s start off with some of the key objectives of the interview

  • Demonstrate your knowledge -You’re capable of doing the job
  • Demonstrate your interest – You want to do the job
  • Demonstrate your fit – You are a fit with the team and organization


When it comes down to it, you are the sales person for a product, and that product is yourself. You want to present your product in a compelling way that makes the interviewer (Buyer) convinced they want you!

Step 2: Know Your Story 

Since you went as far as to submit a resume and cover letter, I’m going to assume there was a reason and rationale for why you applied to this job in the first place. The first thing that you can focus on is truly understanding what brought you this far. Why did you decide to apply for this role? What attracted you to it? What makes you a great candidate? I’m sure that you know these things and have thought about them, but one of the very first things that I do is I self-reflect and articulate in words what my story is. Here is my equation for how I think about a story:

Your Personal Background + Your Relevant Skills/Experiences + How it fits with the Job Role = Your Story

If you look at the interview objectives above, you can see how the story aligns with the objectives. The key in this exercise is focused more around self-reflection and high level themes. More will come for more tactical details

Action: Self-reflect to develop “your story.” Take the time to actually answer the following questions for yourself:

  • Why do you want this job?
  • What makes you qualified for this job?

Step 3: Match Skills and Experiences to Job Qualifications

One of the goals of the interview is for the interviewer to determine if you have the skills and experiences needed to do the job. If you know the qualifications and skills that are needed to do the job, you can prepare for this by pulling out examples in your work history that match those exact skills and experiences that are needed for the job.

To do this, start by looking at the roles and responsibilities in the job posting and identifying from your work experience what things you’ve done that demonstrate that specific skill or competency. This will not only demonstrate that you are a qualified candidate, but that you also have a great understanding of the role.


Action: Read the job description, and using your resume or knowledge of your work experience, identify  specific skills/experiences you have that are relevant to each of the skills identified in the job. Keep track of these skills/experiences as they are things you will want to highlight in the interview.

Step 4: Develop Questions and Answer them

Since most of your interview is going to be your interviewer asking you questions about your qualifications and experiences one of the best ways to prepare for these interviews is to anticipate questions that you’ll think you’ll be asked and come up with some potential answers and responses. The point of this exercise is to help you organize your thoughts and get comfortable with answering questions that are relevant to the position. The purpose is not to memorize answers. While it can be easy to fall into that trap, you want to balance coming off as prepared or rehearsed.

To prepare, one of the things I will do is identify a set of questions and then develop answers to them. I will usually literally answer in Question and Answer form, and depending on how much I think I need to prepare, I will either use bullets or straight up sentences. I don’t worry as much about grammar, punctuation or sentence structure when I am doing this, but rather, on content, thoughts and ideas. Once I’ve answered an adequate amount, I’ll review the questions and answers, say them out loud, maybe revise some of what I originally typed, and at various points up to the interview I’ll revisit the document just to reinforce my thoughts and thinking. If you want some common questions, check out this link here.

Action: Identify potential interview questions and come up with responses to those questions by writing them down. You can use this as a starting point, and when writing out your responses, either use bullet points or actually write them out in complete sentences. Finally, start practicing them out loud.


Step 5: Identify Your weaknesses and drill them – If you work in sales, you’ll know about the topic of objection handling. Objecting handling is a technique to help salespeople overcome resistance or concerns in the minds of their potential buyers/customers. Using that concept can be particularly helpful in interviewing, especially if you exchange the word concern with “weakness.” Everyone has weaknesses – that is just a fact of life. How you talk about them and position them is what separates a great candidate from a good one. At some point, directly or indirectly, your interviewer is going to ask about them, so it’s best to prepare for how to handle then.

First, you need to acknowledge your weaknesses and be honest about them. A “strength as a weakness” is not going to fly, so taking the time to identify what they are and finding examples of them is a good starting point.

Second, start thinking about what you are doing to improve upon your weaknesses. We are all works in progress, but if you can demonstrate that you are working on improving this your interviewer is probably going to respect your work ethic and commitment to learning. For example, if you’re not great at public speaking, talk about how you asked for more responsibilities to present at team meetings or in front of clients.

Third, think about, if you were to get the role, what you would do in order to overcome the weakness. This requires a good understanding of what you are going to be doing in the role, but if you can answer this correctly you can show to your interviewer that you understand your weaknesses, how you are improving them, and that you have a good understanding of what will be asked of you in the new role and how you will go about doing it effectively.

Action: Think about what your weaknesses are, think about how an interviewer might ask about them in an interview, and practice how you might respond.

Step 6: Develop the questions you are going to ask your interviewer – At some point in the interview your interviewer is going to ask you if you have any questions. If you know this is going to happen (hint: it most likely will) one of the best things you can do is prepare and come forward with thoughtful and insightful questions to ask. I think this is important because a good and thoughtful question that makes an interviewer think is something that can help you differentiate yourself from the other great applicants.

Everyone will ask about the culture, or what the career path is, but if you can as a thoughtful and/or personal question that stands out, that could help you be memorable in a positive way. So what kind of questions should you ask? For one, they need to be things you are genuinely interested in knowing. Second, they should be questions that give you more a more personalized look into the role, the organization, the team you are applying for, etc. And last but least, they should allow the interviewer to engage and speak from their personal and unique experience. If you want some examples of ones see my other post on four that I like to ask.

Action: Write down questions you are going to ask your interviewer.


Interviewing can be a tricky and challenging process, but with the right mindset and preparation techniques you can start to develop comfort and maybe even some enjoyment when you interview for a job. I like to compare interviewing to learning how to ride a bicycle. The first few times you’ll fall off, but with practice and learning, you’ll get better over time, until you get comfortable with the process.

Leave a Reply

Your email address will not be published. Required fields are marked *